Online Communication and Business Assessment

 In your opinion, does the company do a good job communicating on their website and social media platforms? Provide examples.

YETI is a company that has excellent communication skills regarding their website and social media platforms. When you click on the YETI website on a cellphone, a chat bubble is displayed for any questions one might have regarding YETI products or navigating their website. This feature is useful and time saving for customers  due to eliminating having to call the company and wait for an available team member to be able to help solve an issue or answer a question. Another great benefit the chat feature has is that it can be used at any time, unlike the company phone lines that may close at a certain time. YETI’s Instagram page is also easy to contact them through. Costumers can either send a direct message to them or click on the contact button which allows them to call or email them at. YETI’s FaceBook page has their website link, phone number, and email available on the front page as well as a giant button that leads you to their online store. YETI’s twitter account definitely does not have all the features and contact information available like their website or other platforms have, but it does show the customer YETI’s personality which is an important factor. Their website and social media platforms all have beautiful and exciting photos that really show off their products and deals to the customer. Overall, YETI does a fantastic job at communicating through their website and social media platforms. 

On the company website, what is featured at the top, in the middle and at the bottom of the home page? Why do you think they have it organized this way? In your opinion, is it effective?

YETI’s website format is effective, but could be better. On YETI’s website, the top portion displays a huge picture of their most recent deal. For example, due to Valentines Day approaching soon, their current deal is “FREE VALENTINE’S DAY SHIPPING.” In the middle of the page there is a title that reads, “GIFTS THAT GO THE DISTANCE.” Under the title all of their available products are displayed. At the end of the page, YETI’s mission statement and story are presented. I think YETI organized their website like this in hope of getting customers to start shopping immediately upon clicking on their website. Personally, I think it is beneficial to have the companies mission statement and story displayed at the top of the website page. Costumers like to be connected to the products they buy or the companies they support in a personal way. Reading a mission statement or story helps the customer understand why and how the company was established, as well as why their products are unique.

Does the business clearly communicate an identity online? Provide examples.

YETI clearly communicates an identity online. Their fascinating and intriguing pictures and videos not only let the costumer see real people using the products, but also makes their products come alive. 

Where could the company improve in their online communication?  

YETI could improve by having the chat feature available on their website when using both a cellphone or a computer. The chat feature was only displayed on the website when I accessed it though my phone. When I looked at the website on my computer, there was no chat feature displayed. 

If you want to check out their website, click the link below!

https://www.yeti.com/